Team Elite

AITC V3 Launch - 4th Quarter 2025

Are you planning to do any community marketing in 2026? Any fall or holiday events coming up? If yes, then you’ll want to keep reading.

Whether it’s speaking at your local high school, sponsoring youth sports, or setting up a booth at a big car show or festival in town, Community Marketing is a great way to create long-term relationships and grow your agency. It can also be expensive, time-consuming and frustrating.

Been there, done that!

After 25 years as an agent, owner, manager and other roles, I’ve worked in, on and with hundreds of agencies. I’ve personally experienced and heard plenty of good, bad and ugly stories when it comes to events, sponsorships, speaking, etc. I taught my first Insurance 101 class at Sherwood High in 1999. My agency was title sponsor of our town’s famous car show one year, it rained the whole day and was a total disaster. Anything like that ever happen to you?

I work with a small group of agencies now, and focus on marketing, branding and social media. Community Marketing is one topic that keeps coming up. Some agents love it, some agents hate it. Most do some type of community outreach to support other marketing and prospecting strategies.

None of them have a “System.” Unlike other tactics such as internet leads, cold calling, email, etc., my experience is that agencies just wing it when it comes to planning, budgeting and tracking their Community Marketing investments.

Which is why sometimes the effort is successful and other times not so much…

So a few years ago - in between my gigs at insurtechs - I started researching Community Marketing and what’s available for insurance agencies. I’ve spent over 1000 hours (and counting!) on Google and other search engines, Chat GPT and other AI platforms, insurance carrier and industry websites, agent forums, read several books, etc. What do agents use to choose, manage and score their community marketing investments??

And what I’ve found is not much! Carriers offer very little, whether you’re captive or independent. A Blog post or brief mention in an article. There’s no industry training or courses devoted to the subject. Lots of companies are offering social media services, but none are focused specifically on this vital strategy. It's crazy, agencies spend a tremendous amount of time and money every year on community marketing.

Now, Community Marketing is probably not the highest priority in your agency. If you don’t do any, this is probably not for you. But if you plan to do just one event, sponsor one team, speak at a school, or buy any swag, then Agents in the Community is an absolute must have for 2026.

The Most Comprehensive Resource Available!

I’ve taken this valuable education, condensed it and created a course we can share with agents and agencies beyond our small group of clients. Agents in the Community covers the Who, What, When, Where, Why and How of Community Marketing. Over 8 hours (so far) of powerful knowledge you can use to create an effective plan for 2026 and beyond.

You’ll learn how to pick the opportunities that best suit your agency. (When to say yes and when to say no!) How to capitalize on the powerful one-two punch of Community Marketing and Social Media. The Financials of Community Marketing. Event Planning, Execution and Evaluation.

The 6 Primary Lessons are all under 10 minutes and build a foundation for your education. Then we cover why Community Marketing is the Ultimate Agency Advantage. Over 20 Guides to lots of Community Marketing opportunities available in your local area so you’ll crush whatever you choose. Swag. Yes, even swag! Plus, a section for Templates, Worksheets, Charts, etc. for creating effective and time-saving processes. And finally, a Resource Library to enhance and maximize your efforts.

Complete the Lessons, then you can choose what other parts of the course will best serve you. There’s something of value in every section. And it’s a great way to get staff involved with your efforts. Community Marketing makes for an excellent team-building opportunity! We’ll continue to add to the course, helping you refine your processes as you implement these strategies.

Your Agency’s Secret Weapon?

And at just $997, it only takes one or two households to pay for itself! Seriously. A couple of home and 2 auto customers and it's paid for. Over 1000 hours of my time for the cost of one month of our coaching and consulting program. And NO upsells. You get everything that’s ready to publish now and in the future. You'll also be part of our 6-week Accelerator cohort in the first quarter! 12 live webinars covering the 6 main AITC lessons and 6 resource topics.

The best part of Agents in the Community? It’s a blueprint for creating an actual “System” for your agency. Disciplined. Focused. Efficient. Profitable. Community Marketing can be a difference maker that separates you from the competition and creates high quality, loyal customers. You’ll grow your agency while serving the community. Impersonal internet leads can’t do that!!

Your Opportunity to Crush it in 2026!

We’re releasing the latest version of Agents in the Community soon, so agents can get through the course and other resources in the fourth quarter, and create their 2026 Community Marketing Plan, Calendar and Budget before January. The full course release will be in December 2025 and cost $1497. I’ve included a ton of content and have plenty more to add. Lessons, PowerPoints, charts, templates, guides, research, etc., covering dozens of topics.

Now, this is my first attempt at a full blown course and community. I've been helping agents as a side gig for 20 years, while working my full time insurance jobs. Agents in the Community is the result of all of those years of effort. We think it's pretty awesome, but this is the first version available publicly. So, expect lots of errors, typos, and other comical miscues. And I want you to let me know about every one of them. We need your help to improve the course. You get all future updates, so your input will benefit everyone. Have some fun at my expense and learn some powerful strategies at the cost of a couple dozen crappy internet leads! 😊

As I mentioned, we’ll be launching an Agents in the Community “Local Legends Community” in early 2026, so like-minded agents can learn and share their best practices, what’s working and what’s not, and how to maximize their investments.

So…

1. Do you want to have a killer 2026 and start planning for that outcome now?

2. Are you willing to invest a small amount of time and money to improve those outcomes?

3. Do you love to engage with your local community and build long term relationships?

4. Do you want to capitalize on the power of Community Marketing and Social Media?

If yes is the only answer then you’ll love Agents in the Community.

You’ll get tremendous value for your investment and learn just how powerful Community Marketing can be for your agency. I believe it can be your best marketing strategy. At a minimum, you’ll get a head start on 2026, implement new processes and save you and your staff time, money and sanity.

Your time is valuable, so we’re grateful you’ve made it this far. If you have questions and prefer to chat, my number is 704.254.9882. Email is usually better, but I love to talk to agents! Also, email me at duane@teamelitemktg.com and put Survey in the Subject Line. I’ll send you a survey about your agency’s current Community Marketing plan and a code to save $50 off Agents in the Community.

We’re only able to work with a small group of agents. (It’s just me and my son right now.) Our goal is to deliver a program that pays for itself many times over and gets results. So, we're limiting the number of courses at this time.

And as an added incentive, those that join now will also get our Agents in School program and Insurance 101 Community Education program when they are released in 2026. Email me directly for more details.

We look forward to helping you make 2026 your best year ever!

Thanks,

Duane

P.S. If you know another agency that might be interested in Agents in the Community, send them my way. Again, we're limiting the number so reach out as soon as possible. We'll knock $50 off your price for every agency you refer to us that signs up. (Just not someone in your area. You’re gonna dominate next year and I don’t want any unhappy customers!)

AITC V3 Launch - 4th Quarter 2025

Agents in the Community

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