AITC Beta Launch - October 2024

Are you planning to do any community marketing in 2025? Any fall or holiday events coming up? If yes, then you’ll want to keep reading. 

Whether it’s speaking at your local high school, sponsoring youth sports, or setting up a booth at a big car show or festival in town, Community Marketing is a great way to create long-term relationships and grow your agency. It can also be expensive, time-consuming and frustrating.
 

Been there, done that! 

After 25 years as an agent, owner, manager and other roles, I’ve worked in, on and with hundreds of agencies. I’ve personally experienced and heard plenty of good, bad and ugly stories when it comes to events, sponsorships, speaking, etc. I taught my first Insurance 101 class at Sherwood High in 1999. My agency was title sponsor of our town’s famous car show one year, it rained the whole day and was a total disaster. Anything like that ever happen to you?  

I work with a small group of agencies now, and focus on marketing, branding and social media. Community Marketing is one topic that keeps coming up. Some agents love it, some agents hate it. Most do some type of community outreach to support other marketing and prospecting strategies. 

None of them have a “System.” Unlike other tactics such as internet leads, cold calling, email, etc., my experience is that agencies just wing it when it comes to planning, budgeting and tracking their Community Marketing investments. 

Which is why sometimes the effort is successful and other times not so much… 

So earlier this year I started researching Community Marketing and what’s available for insurance agencies. I’ve spent over 600 hours (and counting!) on Google and other search engines, Chat GPT and other AI platforms, insurance carrier and industry websites, agent forums, read several books, etc. What do agents use to choose, manage and score their community marketing investments?? 

And what I’ve found is not much! Carriers offer very little, whether you’re captive or independent. A Blog post or brief mention in an article. There’s no industry training or courses devoted to the subject. Lots of companies are offering social media services, but none are focused specifically on this vital strategy. It's crazy, agencies spend a tremendous amount of time and money every year on community marketing.  

Now, Community Marketing is probably not the highest priority in your agency. If you don’t do any, this is probably not for you. But if you plan to do just one event, sponsor one team, speak at a school, or buy any swag, then Agents in the Community is an absolute must have for 2025. 

The Most Comprehensive Resource Available! 

I’ve taken this valuable education, condensed it and created a course we can share with agents and agencies beyond our small group of clients. Agents in the Community covers the Who, What, When, Where, Why and How of Community Marketing. Over 8 hours (so far) of powerful knowledge you can use to create an effective plan for 2025 and beyond. 

You’ll learn how to pick the opportunities that best suit your agency. (When to say yes and when to say no!) How to capitalize on the powerful one-two punch of Community Marketing and Social Media. The Financials of Community Marketing. Event Planning, Execution and Evaluation. 

The 6 Primary Lessons are all under 10 minutes and build a foundation for your education. Then we cover why Community Marketing is the Ultimate Agency Advantage. Over 20 Guides to lots of Community Marketing opportunities available so you’ll crush whatever you choose. Swag. Yes, even swag! Plus, a section for Templates, Worksheets, Charts, etc. for creating effective and time-saving processes. And finally, a Resource Library to enhance and maximize your efforts. 

Complete the Lessons, then you can choose what other parts of the course will best serve you. There’s something of value in every section. And it’s a great way to get staff involved with your efforts. Community Marketing makes for an excellent team-building opportunity! We’ll continue to add to the course, helping you refine your processes as you implement these strategies. 

Your Agency’s Secret Weapon? 

And at just $497, it only takes one household to pay for itself! Seriously, one home and 2 auto customer and it's paid for.  Over 600 hours of my time for the cost of one month of our coaching and consulting program. And NO upsells. You get everything that’s ready to publish now and in the future. (You’ll get a huge discount if you join our monthly community in 2025. That is if I can figure out how to set it up…) 

The best part of Agents in the Community? It’s a blueprint for creating an actual “System” for your agency. Disciplined. Focused. Efficient. Profitable. Community Marketing can be a difference maker that separates you from the competition and creates high quality, loyal customers. You’ll grow your agency while serving the community. Impersonal internet leads can’t do that!! 

Your Opportunity to Capitalize on my Tech Issues 

We’re releasing the Beta version of Agents in the Community in October, so agencies can get through the course in the 4th quarter and have plenty of time to create their 2025 Community Marketing Plan, Calendar and Budget. The full course release will be in January 2025 and cost $997. 

As I mentioned, we’ll be launching an Agents in the Community “Community” in early 2025, so like-minded agents can learn and share their best practices, what’s working and what’s not, and how to maximize their investments.  The tech is kicking my butt, but I'll figure it out eventually.  

So, here’s the thing. This Beta version is a rough draft of Agents in the Community. Especially in terms of technology, not exactly my strength.  I’ve created plenty of presentations, reports, PowerPoints, etc. over the years.  But a course, website and community is a whole different animal! It’s quite the adventure, and it’s taking forever! And I really want to get this to agents in the 4th quarter so they can put it to use and give us valuable feedback. 

I’ve included a ton of content and have plenty more to add. Lessons, PowerPoints, charts, templates, guides, research, etc., covering dozens of topics. So, expect lots of errors, typos, and other comical miscues. And I want you to let me know about every one of them. We need your help to improve the course. You get all future updates, so your input will benefit everyone. Have some fun at my expense and learn some powerful strategies at the cost of a couple dozen crappy internet leads! 😊 

So… 

1. Do you want to have a killer 2025 and start planning for that outcome now?  

2. Are you willing to invest a small amount of time and money to improve those outcomes? 

3. Do you love to engage with your local community and build long term relationships? 

4. Do you want to capitalize on the power of Community Marketing and Social Media? 

If yes is the only answer then you’ll love Agents in the Community. 

You’ll get tremendous value for your investment and learn just how powerful Community Marketing can be for your agency. I believe it can be your best marketing strategy. At a minimum, you’ll get a head start on 2025, implement new processes and save you and your staff time, money and sanity. 

Your time is valuable, so we’re grateful you’ve made it this far. If you have questions and prefer to chat, my number is 704.254.9882. Email is usually better, but I love to talk to agents! Also, email me at duane@teamelitemktg.com and put Survey in the Subject Line. I’ll send you a survey about your agency’s current Community Marketing plan and a code to save $50 off Agents in the Community. 

We’re only looking for a small group of agencies for the Beta Launch. (It’s just me and Tina right now.) We want to work directly with these agencies to deliver a program that pays for itself many times over and gets results. So, we're limiting the number of courses at this time. We'll be doing Agents in the Community's official launch in December, when we add additional staff. 

And as an added incentive, those that join now will also get our Agents in School program and Insurance 101 Community Education program when they are released in 2025. Email me directly or go to Beta Launch and get started. 

We look forward to helping you make 2025 your best year ever! 

Thanks, 

Duane 

P.S. If you know another agency that might be interested in the Beta Launch, send them our way. Again, we're limiting the number so reach out as soon as possible. We'll knock $50 off your price for every agency you refer to us that signs up. (Just not someone in your area. You’re gonna dominate next year and I don’t want any unhappy customers!) 

Agents in the Community - Beta Course v3  

Teamelitemktg.com/aitctoc

09.11.24

Welcome

Welcome to the Agents in the Community Program!

3 more...  

Training

Lesson 1: WHAT - Unpacking Community Marketing: What It Is and Why It Matters

3 more...  

Lesson 2: WHY - The Case for Community Marketing: Why It’s Essential for Your Agency

3 more... 

Lesson 3: WHO - Targeting the Right Audience: Who Your Community Marketing Should Reach

3 more... 

Lesson 4: WHEN - Timing Your Success: When to Activate Your Community Marketing Strategy

3 more... 

Lesson 5: WHERE - Finding Your Footing: Where to Focus Your Community Marketing Efforts

3 more... 

Lesson 6: HOW - Executing with Excellence: How to Implement a Winning Community Marketing Plan

3 more... 

Community Marketing - The Ultimate Agency Advantage!

7 more... 

Community Marketing - The Numbers

13 more... 

Community Marketing & Social Media

8 more... 

The Ultimate Guides to Successful Community Marketing

21 more... 

Event Planning, Execution & Evaluation

22 more... 

Swag!

12 more... 

Charts, Checklists, Forms, Templates & Worksheets

11 more... 

Research & Resources

17 more... 

Approximately 6-8 hours of Reading Time Total  

Approximately 2 hours of PowerPoint Audio Time Total